Simon Sinek’s Viral TEDTalk -- “Start With Why!”
In his first TedTalk – one of the most viewed ever – Simon Sinek explains that the most inspirational communicators all think, act and speak exactly the same way, and it’s the opposite of everyone else. Watch his talk and get inspired to communicate more compellingly!
Superb example of how to Engage to Win when addressing the vulnerable hurt by Obamacare, and how they’ll be helped by the recent executive order that will give them affordable options for health insurance.
To persuade, we must connect. Watch This Brené Brown Video about Empathy to Understand Why
The single greatest asset we have as a communicator is our ability to listen with empathy. That's because empathy fuels the kind of connection we need to engender trust.
Stories don't have to take long. Count the stories in the last 30 seconds of the video
When you frame your story properly, and establish the Hero and the Inciting Incident, the audience will fill in the rest.
Obamacare devastates the very people it was sold to help
Here's a story of Melanie Sturm's that delivers that message, Engage To Win-style:
While being treated for cancer in the fall of 2013, I met fellow Sloan Kettering patients who were devastated having just discovered that their Obamacare-compliant insurance plans would no longer cover their treatment at Sloan Kettering.
To understand the tragic consequences of Obamacare -- the product of an orgy of lobbying, backroom deals and parliamentary trickery that benefits special interests at the expense of citizens -- watch this video.
The story of Carrie Duncan Couey and Kelly Couey is heartbreaking.....and avoidable if Colorado's senators had believed their role was to represent Coloradans' interests in Washington, not Washington's agenda in Colorado.
It's also a commentary on Colorado's Amendment 69 (state-run healthcare), which would have been equally devastating.
Watch Jonathan Haidt's illuminating and helpful TEDTalk
In America today, political prejudices are deeper and stronger than racial prejudices, he says. "So if you want to escape from this, read Buddha, read Jesus, read Marcus Aurelius. They have all kinds of great advice for how to drop the fear, reframe things, stop seeing other people as your enemy.There's a lot of guidance in ancient wisdom for this kind of empathy."
Watch a workshop attendee put it all together as she makes a persuasive "fairness" argument about Voter-ID laws
Be Magnanimous in your political discourse - It's Essential to Preserve our civil society
Each of us has the potential to push forward the forces of good if, in our political discourse, we were kind and thoughtful, not dismissive and contemptuous.
Imagine how much easier it would be to reach the persuadable if we could summon the magnanimity of Abraham Lincoln, who addressed an audience including slave supporters in his Second Inaugural, imploring "With malice toward none, with charity for all."