Why We Must Engage To Win
Remarks By Melanie Sturm At The Steamboat Institute Freedom Conference
"Messaging That Works" Panel At Independent Women's Voice Donor Conference
Appearing alongside Kellyanne Conway on a "Messaging That Works" panel, Melanie Sturm presents how to Engage to Win.
What Engage To Win Is All About
Melanie Sturm presented the basic principles of persuasive communications at Americans For Prosperity’s (AFP) "Defending the American Dream Summit" in 2014.
E2W presents AEi's Arthur brooks
Appearing at Engage to Win’s inaugural workshop in 2013, American Enterprise Institute President Arthur Brooks made several points that are at the core of our persuasion program, in particular, “the winning side always fights for people, not things!” Watch this portion of Arthur's talk for more of his keen insights.
Fairness and Compassion
This is Krista demonstrating how to appeal to the fairness and compassion instincts of people who think they disagree in order to lead them to common ground. Every issue can be framed this way. The question is how. This is what we teach at Engage to Win.
Identifying the Vulnerable
Because the winning side always fights for people, one key to persuasion is to identify the people who are adversely affected by bad policies or those who would be helped by good policies. The vulnerable are often our friends, family, neighbors, co-workers. Their stories help us convey the devastation caused by policies that purport to help people. Here is some footage of the audience interaction at our Steamboat Institute workshop on Aug 22, 2014.
Your 80% ally is not your 20% foe, so it is important to know how to pivot away from disagreement toward common ground. Here is Krista Kafer summarizing the E2W skill sets including the most advanced skill — pivoting to a better message.
Ask Clarifying Questions
In order to be listened to, you must be an engaged listener yourself. That’s how we earn the trust of the person we’re talking to. Here is some footage of the audience practicing the engaged listening skill we call “clarifying questions.”